Personal bankers work in retail banking branches and assist customers with various banking or financial needs. Such needs may include opening checking and savings accounts, obtaining mortgage loans, and investing in banking products such as certificates of deposit (CDs) and money market accounts.
In this guide we will breakdown the the roles and requirements of a personal banker and to see if getting one is a good idea for you.
Personal Banker and Customer Relations
A large part of a personal banker’s day entails customer interaction. By listening to his customers and asking questions, he can assess their needs, identify solutions and react accordingly. His skill in handling new accounts and addressing safe deposit access, debit card difficulties and check issues affects a customer’s perception of the bank. When he’s not meeting customers directly, he phones them to follow up on the services they’ve received, announce new opportunities that may be of interest and cement his relationship with them.
Opening Accounts
Perhaps the most standard day-to-day duty of a personal banker is helping bank customers open new checking and savings accounts. A personal banker handles new customers as well as existing customers who want to open a new account. It’s a personal banker’s job to customize an account to fit the customer’s needs.
The personal banker also offers banking account features such as optional overdraft protection or a round-up option.
Who Should Use A Personal Banker?
With the rise of online banking, it makes it easy to sign up for a new accounts online or even over the phone. Although this method makes it easy to make a new account, you might benefit from physically going into a branch and taking with a personal banker if you are opening an account for the first time or if you are not to knowledgeable on how these accounts work. By talking with a personal banker, they will be able to go in depth about everything you need to know regarding your accounts such as monthly fees, account features, and bonus details.
A personal banker may refer his clients to other bank experts. Guiding a customer to loan officers, financial consultants and trust officers gives the bank opportunities to sell additional products. The personal banker’s in-depth knowledge of and relationship with the customer allows him to work with these specialists to tailor options to the customer’s situation and contribute to the bank’s profitability.
Key Takeaways on Personal Bankers
Personal bankers serve as both the face and the sales arm of a retail financial institution. Small or large, credit unions and banks rely on personal bankers to build and solidify their relationship with people who have accounts and loans with them. Here are some key takeaways on personal bankers:
- Personal bankers work in retail banking branches and assist customers with various needs.
- Being a good personal banker is less about educational credentials, and more about community reputation, networking ability, and affability.
- Day-to-day duties of personal bankers include helping bank customers open new checking and savings accounts and facilitating other ordinary banking transactions.
Author’s Verdict
A personal banker manages both new customers and existing customers, helping guide them through their bank’s products. If you are someone who does not know much about banking services then it might be a good idea to talk to your bank’s personal banker.
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