If you’re a Citizens Bank customer, they have announced their plans to launch Citizens access, which is a nationwide Direct to Consumer Digital Platform. Announced on May 14, their plan to give their customers services that involves providing their growing clientele a digital deposit offering with attractive rates and in a lower cost format to help them save for the future in a simple/secure way.
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Citizens Financial Group Citizens Access
Below is what Citizens Bank has to say about this upcoming launch:
- “The planned launch of Citizens Access represents a step forward for Citizens as we seek to expand our distribution to meet consumer needs,” said John Woods, Citizens Chief Financial Officer. “Sourcing deposits nationwide is a perfect complement to our attractive retail lending initiatives, such as education refinance, merchant finance and home equity. We expect Citizens Access to further diversify our funding sources by targeting savers who often choose to add digital-only offerings to their existing retail banking relationship and are actively seeking online alternative savings solutions.”
- “We believe that Citizens Access will provide digitally-savvy savers with a winning combination of simplicity, security and attractive rates,” said Brad Conner, Citizens vice chairman and Head of Consumer Banking. “Over the past several years, we have invested heavily in data and analytics to better understand and react to customer needs, and we are excited to engage with them in one of our industry’s fastest growing deposit channels. Over time we believe this will better position the bank to further innovate, acquire new customers and deliver expanded digital capabilities. We look forward to providing an exceptional customer experience through this digital platform as we continue to help customers reach their potential.”
Author’s Verdict
This is a great change on top of how great Citizens Bank is already. They are planning to expand their features and make this bank even better. This is an exciting platform that Citizens Financial Group is offering and it’s wonderful that they’re allowing individuals nationwide to sign up! This offers FDIC-insured deposit products to serve an increasing number of savers who value the flexibility and convenience of online banking. Be sure to check out our segment on the latest Bank Bonuses or the Best Credit Card Promotions!
